MCC Sustainable Tourism 2030 Pledge
MCC has signed the Sustainable Tourism 2030 Pledge to demonstrate our commitment to improving the sustainability performance of our business between now and 2030.
The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.”
Each year, we commit to measuring and improving our sustainability performance in the following ways:
- Strategic Thinking. We will continue to have sustainability and environmental consciousness as part of our organizational thinking and design framework.
- Measure Our Impact. We will track our carbon footprint, our program impact and find opportunities to create positive impacts year over year.
- Support Local Partners. We will continue to enhance our sustainable purchasing policy to prioritize local products and services, supporting small businesses, Indigenous artisans and marginalized communities.
- Education & Learning. We will leverage our tourism network and professional associations to support the education of best sustainable practices and approaches for our team’s on-going development.
By taking these steps, MCC is dedicated to fostering sustainable tourism that benefits our clients, the environment, and the communities in which we operate.
Creating Positive Impact through Sustainable Event Practices
At MCC, we are deeply committed to sustainability, integrating environmentally responsible practices into every aspect of our event planning and business operations. Our sustainability policy prioritizes reducing our carbon footprint, conserving resources, and minimizing waste through comprehensive strategies. Internally, we utilize energy-efficient equipment, minimize paper use through digitalization, and engage in waste reduction and recycling programs. By supporting local businesses, donating unused materials, and collaborating with ethical suppliers, we aim to create a positive impact on the environment and the communities we serve, continuously monitoring our efforts to ensure ongoing improvement.
As standard practice at our events, we have implemented the initiatives including but not limited to:
Design and Planning. We analyze designs to reduce footprints, create legacy, and offer sustainable options. Our goal is to ensure sustainability is integrated from the outset, fostering long-term benefits.
Transportation. We source energy-efficient transportation, avoid idling, and use digital signage to reduce emissions and minimize environmental impact from transport.
Local Sourcing. We work to develop gifting programs and menus with local products, makers, and artisans. By sourcing locally, we impact local economies and reduces the carbon footprint associated with long-distance shipping.
Sustainable Product Use, Material Sourcing and Circular Practices. Through the use of sustainable products for event elements, such as local tours and experiences, we believe we can enhance the sustainability offering of the overall event experience. We also source recyclable materials; reduce/recycle signage and event collateral; and donate items for community reuse. The goal is to reduce waste sent to landfills and support local communities through donations.
Thoughtful Menu Design & Food Donations. We also strive to design event menus that reduce our carbon footprint; supports local culinary communities; showcase local products, highlight talent from marginalized communities; and increase food security in the community.
Venue Selection. We seek to work with venues with high environmental standards, certifications and practices.
CSR Activities. We organize CSR activities that give back to the community. Engaged participants will have meaningful actions that benefit the community through this work.
Digital Transition. We continue to Increase the use of digital tools for event management, such as apps for schedules and maps, to reduce printed materials. By applying AI governance and ethics, we ensure the move to digitization is sustainable.
Carbon Offsetting. Where available, we Invest in certified carbon offset projects to neutralize emissions.
Education and Awareness. We educate attendees on sustainability practices to encourage their participation.
Sustainable Partnerships & Associations. We partner with sustainability-focused organizations and experts to continually improve practices. This ensures access to the latest sustainability innovations and best practices.
We build on these initiatives and practices on an on-going basis to be a responsible industry partner in event sustainability.
Building a Culture of Belonging and Respect
At MCC, inclusion, diversity, equity, and accessibility (IDEA) are central to our values and success. We are committed to fostering a workplace and event environments, where everyone feels valued, respected, and empowered. We believe in creating a place where everyone has a sense of belonging. Our IDEA dedication is reflected in our hiring practices, our culture, and our client interactions.
As a 100% women-owned and operated business, we value and celebrate diverse backgrounds, perspectives, and experiences, recognizing their essential role in driving innovation. MCC embraces differences in age, ability, ethnicity, family or marital status, gender identity, language, national origin, religion, sexual orientation, socio-economic status, veteran status, and more.
As an equal opportunity employer, we ensure a fair and inclusive hiring process. We strive to attract and retain talented individuals from diverse backgrounds and maintain an open-door policy to give all employees a voice.
At MCC, you will see a team with unique talents and perspectives being celebrated. Together, we’ll create extraordinary events reflecting our commitment to creating safe and inclusive environments
Our Commitment to Sustainability and Reconciliation
Based on these sustainability and IDEA practices that MCC is committed to, the following UN Sustainable Development Goals (SDGs) are addressed in our work:
Goal 3: Good Health and Well-being
Goal 5: Gender Equality
Goal 7: Affordable and Clean EnergyGoal 8: Decent Work and Economic Growth
Goal 10: Reduced Inequality
Goal 11: Sustainable Cities and Communities
Goal 12: Responsible Consumption and Production
Goal 13: Climate Action
Goal 17: Partnerships for the Goals
By collaborating with local businesses, community organizations, and sustainability-focused partners to achieve common sustainability objectives, these goals reflect MCC’s comprehensive approach to sustainability and inclusivity, contributing to global efforts for a more sustainable and equitable future.
Through our sustainable and inclusive practices, we also strive to address several key calls to action as articulated in the Truth and Reconciliation Commission’s (TRC’s) 94 Calls to Action:
Business and Reconciliation (Calls to Action 92-94) — Supporting Indigenous Communities. MCC collaborates with Indigenous leaders, knowledge keepers, and artisans to incorporate Indigenous experiences into our program designs. This supports economic opportunities and acknowledges the importance of Indigenous contributions.
Cultural Promotion and Preservation (Call to Action 14) — Cultural Engagement. By partnering with local Indigenous communities and promoting cultural heritage through events, MCC aspired to help preserve and promote Indigenous languages and cultures.
Youth Programs (Calls to Action 66-67) — Educational Access. We seek to find opportunities to support for youth programs that provide access to content and training for students, which aligns with the TRC’s emphasis on creating educational opportunities for Indigenous youth.
By integrating these practices, MCC is attempting to contribute to a broader movement towards reconciliation and sustainable development in Canada. We are committed to fostering a just and inclusive society, supporting Indigenous communities, and promoting cultural preservation and education. This is only achieved through partnership and we thank and acknowledge all who have aided us in our journey.